Interviewing Pink Moon Founder, Lin Chen

Interviewing Pink Moon Founder, Lin Chen

AAPI women are an integral part of our society, and understanding their identity and belonging is essential to creating a more equitable world. In this interview with Lin, we hope to explore the importance of AAPI women's voices in forging a stronger sense of identity and belonging for themselves and other members of the AAPI community. 

First off we have Lin Chen from, a firm believer in eco-conscious self-care.

✨What is your ethnicity? Taiwanese

✨How does your ethnicity play a role in your identity within the Asian diaspora? As I've grown older, I've developed a deeper appreciation for being a member of the AAPI community. As a college student, I advocated for AAPI representation through membership and involvement in several clubs and post-college, I volunteered my time for several AAPI-focused nonprofit teams as Marketing/Events Director (TAP - Taiwanese American Professionals and Hyphen Magazine). There's something really beautiful and uplifting about being part of a community that is joined together by similar experiences.

✨Tell us about your background, where you grew up, your upbringing and when you realized you were asian. I'm a 2nd generation Taiwanese American. My parents came to the States in the 70s to pursue their masters degrees. They settled in southern CA, initially in a suburb of LA called Bellflower, which is a predominantly white community. In the search for a thriving Asian community and better public schools, my parents moved us to Irvine. My brother and I grew up in a pretty Americanized household, at least compared to my Asian childhood peers. I stopped speaking Mandarin Chinese at home at age 5 (a big regret!) and was then sent to weekly Sunday Chinese language school. Chinese ended up being my secondary major in college! I started working in the beauty industry, specifically the eco beauty industry, 11 years ago. More often than not, I was the only Asian person, and woman of color, in a room. The feeling of being “other” was always rumbling in the back of my mind. While things have certainly improved since then, we still have a long way to go.

✨What part of your identity do you feel are determined by others or society? Definitely my career. My brother is a doctor and many of my cousins are accountants, engineers, or in the healthcare space.

✨If your younger self knew about the progress in AAPI representation, what could that have changed about your experience? I would have felt less alone and more included. When you grow up and only see a singular representation of personhood in the media, it can have a detrimental effect on your self-perception if you don’t fit that mold. Representation matters, we need to keep fighting for it.


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