I didn’t set out to start a beauty brand….
I set out to live more consciously.
Years ago, I began looking for ways to be more sustainable in my everyday life. I started in my bathroom where beauty meets routine. But when I searched for reusables made with care and responsibility, I couldn’t find it. What I found were products that were either greenwashed, poorly made, or came with no transparency at all.
As a daughter of a seamstress, I grew up understanding the value of textiles, craftsmanship, and accountability. I spent over a year researching fabrics, testing performance, and having long conversations with manufacturers — asking hard questions about labor practices and material sourcing — because I knew sustainability wasn’t just about reducing waste. It was about doing right by people and the planet.
That’s how Clean Circle began.
Because sustainability should be accessible, empowering, and rooted in care — for our skin, our communities, and our planet.