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Our Story

Hello, I'm Lena.  


Years ago, I was looking for ways to be more sustainable in my everyday life. The easiest place to start was in my bathroom as a lover of all things beauty.

When I looked for eco-friendly reusables to replace my single-use products, I searched for brands that were making reusables ethically and responsibly.

And I couldn't find one. So I decided to create it myself.

As a first-generation daughter of a seamstress, I knew the intricacies of the textile industry. That's why my reusable bamboo products focus on transparent materials, ingredients & workplace. I spent a year testing different fabrics and questioning (okay, challenging!) manufacturers on their sustainability practices. I eventually launched our reusables to replace your single-use makeup wipes and cotton rounds– reusables made the right way.

This, though, is only where my vision begins.

 

For the Culture


Subconsciously, I was creating products with ingredients that honor the Asian diaspora. Bamboo fibers? Konjac roots?

I realized that my culture is through and through how I move in this world. Unapologetically. Hey, I was voted President of the Chinese Club in HS. 

Clean Circle was founded to champion diversity, sustainability, and culture through beauty. Our products are inspired by Asian ingredients and sensory, made accessible with our planet in mind.


Our Name Clean Circle®


The word 'Clean' has so many connotations in beauty. It can be an action, an adjective, or an adverb. For us, clean means a restart. It's a feeling of contentment and well-being, similar to the arrival of a rainstorm in the summer heat, or splashing cold water on your face after a hard workout. Or simply taking off your makeup after a long, hard cry.

The word 'Circle' is the community we are building rooted in beauty equity. What's great about a circle is there are no odd corners or angles, and we show up as we are. We welcome everyone into our circle and no matter how many join, our circle just gets bigger and bigger without compromising the shape's integrity.

 

Two very ordinary words put together can create something very special.