I have vivid memories of perusing the aisles at my local JC Penney in the mid-'90s following my mom around as she browsed the clothing section. She would talk to me about the right fits, the composition of fabrics, and fabrics to wear for the season. She would pick up a clothing piece and closely follow each seam to determine the craftsmanship to determine if it was worth her coin.
Once done with clothing, we'd move on to home goods. In our household, there is no such thing as too much linen or towels. And eventually, we would hit my favorite part of the store: beauty counters. That was pre-Sephora, and I loved the women standing around asking if we wanted to test the newest perfume or the newest eyeshadow. My mother was always too shy to ask for samples because they would hear her accent, but I knew she enjoyed looking and smelling in the newness as much as I did.
20+ years later, I'm still in disbelief that I'm building a brand that is launching at your local JCPenney with the opportunity to enter 600 doors by 2023. I am so grateful that we are one of the brands in this new JCPenney legacy: one that puts BIPOC founders and brands at the forefront to build an inclusive shopping experience.
JCPenney is the foundation of my childhood memories with my mother, and I'm proud to be in a store where she is still a regular customer. I will always strive to make better, more sustainable products accessible to anyone interested in beauty and personal care.
Here are the 10 stores that you will find Clean Circle reusables! WOW- we are spanning the great USA! If you see us, take a picture and tag us on Instagram @cleancircleofficial. We'll make sure to repost your tag.
Battlefield Mall: 2821 S. Glenstone Ave. Suite 200, Springfield, MO 65804
Crossroads Center: 4101 W. Division St., Suite 96, Saint Cloud, MN 56301
Eastwood Mall: 5555 Youngstown-Warren Rd., Niles, OH 44446
Fairlane Town Center: 18900 Michigan Avenue (US 12), Dearborn, MI 48126
Greenville Mall: 714 Greenville Blvd. SE Suite 200, Greenville, NC 27858
La Plaza Mall: 2200 S. 10th St., McAllen, TX 78503
Posner Commons: 6200 Grandview Parkway, Davenport, FL 33837
Town East Mall: 6000 Town East Mall, Mesquite, TX 75150
Trumbull Shopping Park: 5065 Main St., Trumbull, CT 06611
Whittwood Shopping Center: 15740 Whittwood Lane, Whittier, CA 90603
And if this isn't enough, look at all the hype for this new concept!
How JCPenney is filling the Sephora Gap, Glossy | 9/30/21
JCPenney Beauty Brands & Locations Announced, Global Cosmetic Industry | 9/30/21
JCPenney Just Announced the Opening of Its New Beauty Shop, New Beauty | 9/30/21
JCPenney teams up with tech partner for beauty experience, Retail Customer Experience | 9/30/21
Landing International Partners With JCPenney To Create New Beauty Retail Concept, Happi | 10/1/21
Landing International Partners with JCPenney on New Beauty Concept, PR Newswire | 9/30/21
JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience, Business Wire | 9/30/21
JCPenney New Beauty Plan Adds New Excitement For Customers, Forbes | 10/1/21