As 2022 comes to an end and 2023 begins, the beauty industry is shifting toward more sustainable practices and natural beauty trends. Positive benchmarks and trends from the previous year appear to be sticking around, but on a broader scale, brands and consumers are learning to align their goals to protect the environment.
What is Sustainable Beauty?
A sustainable beauty brand is one that values nature, the environment, and, ultimately, the individuals. They choose ingredients that have been produced, sourced, and farmed ethically, organically, and locally in addition to considering their performance and quality or, at the very least, one of those.
Perfection in sustainability is not as straightforward. A sustainable brand is frequently confronted with numerous challenges, many of which require compromise.
What is Sustainability Trend?
Sustainability is the capacity to exist and progress without consuming current or future natural resources. In the Brundtland Report, the United Nations defined sustainable development as development that meets the needs of the present without jeopardizing future generations' ability to meet their own needs. Every year, new sustainability trends emerge in the beauty industry that are also environmentally friendly.
How Sustainable is the Beauty Industry in 2023?
The global beauty market is currently worth $511 billion. In 2022, revenue in the Beauty and Personal Care industry was $564.40 billion. Between 2022 and 2026, the market is expected to expand at a compound annual growth rate of 4.76%. Internet sales in the Beauty and Personal Care industry account for 25.4% of total revenue last year.
"Clean" beauty is one of the fastest-growing categories in the personal care sector, with a projected global revenue of $22 billion by 2024 and a growing popularity among Gen Z consumers. But clean doesn’t always mean toxic-free to the environment. Consumers are paying more attention to brands' sustainability initiatives than ever before. According to Shopify, 63% of customers are more likely to recommend a product if they think it's less damaging to the environment.
Benefits of Sustainable Beauty
Sustainable beauty is like hitting two birds with one stone. Sustainability means being safe while fulfilling our needs and desires for ourselves and protecting the world we live in.
Because sustainable skincare products are made with ingredients that were harvested using environmentally responsible and natural methods, you can be confident that your skincare product is free of harmful chemicals while also being good for the environment.
Predicted Sustainable Trends in the Beauty Industry in 2023
The compiled trends for this year focus on sustainable and multi-purpose products; here are seven beauty sustainability trends that can also benefit the environment;
- More Transparency and Sustainability
Companies want to be open with their customers and connect with them about the shared objective of improving the state of the planet on a variety of fronts, as well as philanthropic activities and more. Many businesses include sustainability reports and practices on their websites in order to share their progress, gain consumer trust, and inspire other businesses to follow suit.
Demand for refillable and reusable packaging is expected to rise as consumers become more aware of their personal environmental impact. From perfumes to fake tans, the beauty industry is gradually introducing more refillable packaging and accepting responsibility for its carbon footprint.
- A Circular Economy and Zero Waste
The recent emphasis on brands creating a circular system in product development is critical to reducing the vast amounts of waste that the beauty industry has traditionally contributed to the world. It's a system built on reusing recycled products, so recycled material serves as the raw material or initial step in creating a product, reducing waste.
This is a departure from the traditional linear economy, in which a beauty product would begin with raw materials, then packaging and leftover products would be discarded after use. Upcycled products, refill opportunities, and other innovations are rapidly entering the market in order to achieve zero waste and end-of-life management.
- Rapid Digital Transformation
Traditional business procedures are transformed into digital services by digital technologies, reshaping entire markets and how businesses provide value to customers. This trend toward increased digital practices within beauty brands is expected to continue in 2023.
- Customer Experience Is Priority
In the coming year, investing in the customer experience is critical for market share and growth. According to McKinsey & Company's "State of Customer Care 2022" report, the most rapidly growing priority is improving customer experience. The key is to provide a personalized experience throughout the customer interaction.
- Self-care isn't going away
Alicia Keys, Hailey Bieber, Idris and Sabrina Elba, Gwen Stefani, Kim Kardashian, Brad Pitt, and Harry Styles are just a few of the celebrities who have jumped on the skincare and beauty bandwagon in 2022, and there's no sign of it slowing down in 2023.
Beauty isn't just meant to make us look good; it's also meant to make us feel good, so we expect to see an increase in the "treat yourself" attitude" in 2023. Given the rising cost of living, this outlook may be out of reach for many people, but research shows that people are investing in self-care now more than ever before.
- Beauty and Skincare Minimalism
Less is more, and more is the new less. This year, the clean look trend fueled a renewed appreciation for barefaced beauty and using fewer but better products. This trend will continue in 2023, driven by a sustainability mind frame.
Our Covid-19 experience, the challenging economic environment, and growing consciousness about the state of our planet are all fueling the rise of this new outlook. By 2023, we will see an increasing 'new eco' movement where a minimalistic sustainable approach is preferred over wasteful consumerism that lacks style and true character.
- Skin Supporting Cosmetic Products
Skin-care makeup is in for 2023. Makeup with multiple uses is trendy. Skin tints double as a vitamin C serum and an SPF. Lip and cheek balms enriched with hyaluronic acid. Anything that can be used several times throughout your routine and blurs the line between skincare and makeup. UV-blocking eyeshadows are very beneficial. Prepare yourself for everything you put on your skin to support your skincare efforts rather than hinder them.
Skincare doesn't have to be a burden to the environment. It should be tailored to meet our needs and desires while also protecting the environment. Therefore, to keep things at their best, these sustainable beauty tips and trends in this industry should never go out of style.
Beauty trends in 2024 are still unpredictable, but with these booming trends this year, we can guess that going all-natural is the new chic and beautiful. This sustainability trend can go a long way, but 2023 gave it a sexy start.
Sustainable Brands We Love
We love sustainable beauty brands because they are dedicated to creating products that are better for the environment. They use ingredients and production processes that reduce their environmental impact, while still providing high-quality, effective results. Sustainable beauty brands also strive to be transparent about what goes into their products and how they create them, so customers can make informed decisions when it comes to their beauty routine. This is a great way to help promote sustainability in the industry while still enjoying quality cosmetics.