I didn’t set out to start a beauty brand….

I set out to live more consciously.

Years ago, I began looking for ways to be more sustainable in my everyday life. I started in my bathroom where beauty meets routine. But when I searched for reusables made with care and responsibility, I couldn’t find it. What I found were products that were either greenwashed, poorly made, or came with no transparency at all.

As a daughter of a seamstress, I grew up understanding the value of textiles, craftsmanship, and accountability. I spent over a year researching fabrics, testing performance, and having long conversations with manufacturers — asking hard questions about labor practices and material sourcing — because I knew sustainability wasn’t just about reducing waste. It was about doing right by people and the planet.

That’s how Clean Circle began.

Because sustainability should be accessible, empowering, and rooted in care — for our skin, our communities, and our planet.

Clean Circle was founded on one question: How can we champion diversity, sustainability, and culture through beauty?

I wanted to challenge the beauty industry's environmental boundaries and pay homage to my heritage with product ingredients.
 
So I'm building a brand positioned at the intersection of tackling beauty waste and addressing the environmental impact on our skin.

I'm bringing all these values into my bathroom because the physical space is my mental space for reflections, thoughts, and self-love. It is my private moment, a time for my inner struggle or the beginning of my outer strength.

Every day I hope you find this time for yourself, a clean slate when you need it.

The word 'Clean' has so many connotations in beauty. It can be an action, an adjective, or an adverb. For us, clean means a restart. It's a feeling of contentment and well-being, similar to the arrival of a rainstorm in the summer heat, or splashing cold water on your face after a hard workout. Or simply taking off your makeup after a long, hard cry.

The word 'Circle' is the community we are building rooted in beauty equity. What's great about a circle is there are no odd corners or angles, and we show up as we are. We welcome everyone into our circle and no matter how many join, our circle just gets bigger and bigger without compromising the shape's integrity.

Two very ordinary words put together can create something very special.